From Cuban Link Chains to Jay-Z & Kanye
Karus Chains, a New York based online store focusing on gold and silver chains for guys, recently released a comprehensive post behind the growing popularity of men’s jewelry; one key-contributor being hip-hop as a big influence to shaping the designs in jewelry.
The 80’s wasn’t just the time where hip-hop gained prominence worldwide, it also carved out a sub niche in men’s jewelry. Apart from the now old-school Adidas runners to Kangol buckets hats, chunky gold chains as sported by Run DMC and Public Enemy were no strangers to a hip hop artists or fan’s wardrobe.
Today, large ropy gold chains occasionally take center-stage, but one distinct evolution in jewelry design is the more ‘sleek’ Cuban link chain.
Simple Does It
As opposed to ‘blinging it’, understated jewelry pieces are now the hallmark-look as seen in the photo above.
Less is more, and thus, Cuban link chains have been gaining traction among both old and new school acts.
Jay Z and Kanye West are today’s most influential icons seen embracing classically styled slim gold chains, shamballa jewelry, Versace necklaces, and quirky pendants – all which leans toward a more neat and minimal look.
The term Cuban link chain grew by 50% over the last year, and thanks to Jay and Yeezy, jewelry sales have been enjoying steady growth.
Inside the article, other takeaway notes include:
- The bracelet as the go-to giveaway
- The Evolution of the Modern man
- The Role of the Internet and social media in giving men access to more information range of products to choose
- The Emergence of jewelry tailored for men
You can read full article Karus Chains